Value Smart

About us

Successful Accounting

Seamlessly empower fully researched growth strategies and interoperable internal or organic sources.

- About Us

About Willie van Dyk

Willie van Dyk is a Financial Optimisation Specialist with a Bachelor of Commerce Degree in Financial Accounting. 

He is a registered Tax Practioner and is registered with the South African Institute of Professional Accountants as an Independent Reviewer and Qualified Professional Accountant.  He has over a decades’ experience working on multiple private enterprise accounts through some of South Africa’s leading accounting, auditing and consultancy firms.



ValueSmart is a cloud-based financial solutions provider which seeks to supplement [South African] business growth through practical education and advice on financial functions. 

By providing business owners with the training, coaching and guidance needed to comprehend their financial information, ValueSmart empowers private enterprises to make better business decisions.

Willie van Dyk founded ValueSmart in 2013 after identifying what he believes is the leading cause of failure in business: Entrepreneurs understand the premise of business, but many do not understand the vital role of accounting and managed accounts within a business. Without knowing how to “interpret the numbers”, start-ups and budding enterprises operate in the dark. This impaired view can lead to numerous problems with cash flows, stock and –probably most feared among business owners– tax complications to name a few.

Willie realised that accounting and auditing firms assist companies with compliance. However, none seek to teach business owners what the figures mean. In his words, “The truest reflection of how a business is performing”. His vision is to create an economical platform where entrepreneurs can learn financial management principles that apply to their activities and use them in real-world situations. What also sets ValueSmart is that services are offered online, which saves you time and money from the onset. Embracing technology and using it to provide sustainable, automated solutions that fit your specific business needs.